International food brands such as KFC and Subway offer Halal menus while global clothing brands such as H&M and Marks and Spencer sell clothing that accommodate the religious and cultural sensibilities of Muslim customers. Nike produced ‘Pro-Hijab’ in 2017, which was chosen as one of the top inventions of 2017 by Time Magazine. Nike said it was inspired to introduce a performance hijab line after watching Sarah Attar of Saudi Arabia at the 2012 Olympics. Marks and Spencer introduced burkini swimwear as part of its 2016 summer and spring collection. It covers the whole body with the exception of the face, hands and feet. It became hugely popular among Muslim women – as well as many non-Muslim women -- in Western countries and was sold out in a few months.
Kerim Ture is a Turkish entreprenuer who designs women’s garments that combine trendy fashion with the Islamic requirement of modesty. His brand Modanisa, established in 2011, attracts over 100 million visitors annually and has customers in 120 countries. It has 300 suppliers and has become a platform for hundreds of suppliers from all over the world who are keen to sell their products on his website.
According to S&P Global Ratings, Islamic finance assets reached $2 trillion by the end of 2016. Dubai and Malaysia are the leading global hubs for Islamic financial products and services. London has emerged as one of the leading centres of Islamic finance in recent years. The UK became the first non-Muslim country to issue Shariah-compliant bonds (sukuk) worth £200 in 2013. While announcing the issuance of the bond, former British prime minister David Cameron declared his intent to make London one of the great capitals of Islamic finance. Currently there are six Islamic banks in the UK while another 20 banks offer Islamic bonds and services.
Halal products and services are particularly popular among Muslims living in non-Muslim countries. Muslim minorities are comparatively more self-conscious about their religious and cultural identity. Opting for Halal products and services provides them with a cultural anchorage and with a sense of rootedness and belonging.