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IOS Minaret Vol-1, No.1 (March 2007)
Vol. 5    Issue 5-6   16 July - 15 August 2010

Islamic Haute Couture in Europe

Fashionable garments, inspired by Islamic traditions and cultural ethos are now being crafted and showcased by international designers in Europe.

Hijabistas” refers to a trendy set of Muslim fashion designers in London, who are designing elegant clothing for Muslim women that represent a blend of contemporary Western styles and Islamic ethos.

Hana Tajima, born to a British mother and a Japanese father, converted to Islam while studying fashion at a college in Exeter. She later founded her clothing brand Maysaa. Tajima’s blog “Style Covered” receives more than 2000 hits a day from Muslim women looking for tips on how to look pretty in hijab. Here she is seen adjusting a model’s headscarf at a photo shoot.

A photo shoot in north London for Hana Tajima’s new collection

The critics of hijab argue that Islam takes away a woman’s deep-seated desire and right to look beautiful. Tajima is keen to dispel this unfounded stereotype. “Islam has a really amazing definition of beauty. Hijab is about how a woman can be beautiful without placing overt emphasis on her sexuality, “ Tajima says.

Sarah Elenany’s brand “Elenany” has been running in London for more than a year now. Her brand is becoming increasingly popular in Europe as well as in the Middle East and Indonesia. Interestingly, nearly half of clothing is bought by non-Muslims.

One of the popular outfits designed by Sarah Elenany

(Source: The Independent, July 2, 2010)

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